Staff Profile
Profile
Name Dr. Juliana binti Haji Osman @ Zainal Abidin
Position Penyelaras (Pusat Keusahawanan Dan Kebolehpasaran Graduan)
Faculty/Centre Fakulti Pengurusan dan Ekonomi - Jabatan Pengurusan Perniagaan dan Keusahawanan
Telephone No. 01548797644
Email juliana@fpe.upsi.edu.my
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Staff Qualification
Qualification
  • Ijazah Doktor Falsafah (PhD) - ENTREPRENEURSHIP (ENTREPRENEURSHIP) ROYAL MELBOURNE INSTITUTE OF TECHNOLOGY(2014)

  • IJAZAH SARJANA - (PENGURUSAN PERNIAGAAN) Universiti Teknologi MARA(2005)

  • IJAZAH SARJANA MUDA - (PENGURUSAN PERNIAGAAN) Universiti Utara Malaysia(1992)

  • Staff Specification
    Field Of Specialization Pengurusan Perniagaan
    Staff Interest
    Research Interest KEUSAHAWANAN INOVASI

    *Note : All information listed below are based on recent 5 years.

    Staff Affiliation
    Professional Affiliation
    Role Project Organisation Date
    AHLI/MEMBER - RMIT University 2014 to 2017
    AHLI / MEMBER ANZAM DOCTORAL WORKSHOP@CONFERENCE 2010 AUSTRALIAN AND NEW ZEALAND ACADEMY OF MANAGEMENT 2010 to 2011
    AHLI / MEMBER - PIBG SMK RAJA PERMAISURI BAINUN,IPOH 2009 to 2014
    AHLI/MEMBER - Koperasi Perkhidmatan Pelajaran Nasional Berhad 2007 to 2020
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Persatuan Kakitangan Akademik (PEKA) UPSI 2007 to 2009
    AHLI/MEMBER - PERSATUAN KAKITANGAN AKADEMIK UPSI (PEKA) 2006 to 2020
    AHLI / MEMBER - PEWARIS UPSI 2006 to 2025
    AHLI / MEMBER - PUSPANITA UPSI 2006 to 2025
    AHLI / MEMBER - PIBG SK SG ROKAM, IPOH 2003 to 2014

    Staff Research
    Recent Research
    No Research Title
    1 A Comparison of Student-Institution Engagement Across Public and Private Higher Education Institutions (HEIs) in Malaysia: An Extension of the Relationship Investment Model
    2 DEVELOPING A THEORETICAL MODEL ON THE EFFECT OF NUTRITION LABEL ON THE CONSUMERS HEALTHY FOOD CHOICE AS WAYS TO STRENGTHEN THE CONSUMERS RIGHTS PROTECTION
    3 Menilai Kecenderungan dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi
    4 Service Learning in Higher Education: Students? Learning Development and Challenges
    5 The Effect of Satisfaction, Dimensions of Relationship Investment and Alternative Attractiveness on Commitment, and Consequently on the Student Engagement Towards HEIs
    6 The Learning Experience of Aceh Students in Selected Higher Institutions in Malaysia

    Recent Publication
    Book
    No Recent Book
    Performance
    No Recent Performance
    Others
    No Publication Title
    1 Juliana binti Haji Osman @ Zainal Abidin, "Achieving Customer-Brand Engagement for Companies' Sustained Competitiveness: The Effect of Relationship Investments", "(International Conference on Business, Accounting, Finance and Economics (BAFE 2014))", 26/09/2014
    2 Juliana binti Haji Osman @ Zainal Abidin, "Application of Relationship Investment Model in Predicting Student Engagement towards HEIs", "(Journal of Relationship Marketing)", 2018
    3 Juliana binti Haji Osman @ Zainal Abidin, "Differences in the Consumer Literacy of the Nutrition Label acrossDemographic Factors ", "( International Business Education Journal)", 2016
    4 Juliana binti Haji Osman @ Zainal Abidin, "Encouraging Green Practices Among Malaysian Higher Education Students", "(Asia Pacific Conference on Educational Management and Leadership (APCEMaL 2014))", 24/11/2014
    5 Universiti Teknologi Malaysia (UTM), "Konsortium IPT-Industri: Langkah Alternatif Kecemerlangan Pelajar Dalam Pasaran Kerja Hadapan", "(Prosiding Persidangan Pembangunan Pelajar Peringkat Kebangsaan 2008)", Oktober 2008
    6 Juliana binti Haji Osman @ Zainal Abidin, "Menilai Kecenderungan dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi", "(null)", 2016-02-24
    7 Juliana binti Haji Osman @ Zainal Abidin, "Menilai Kecenderungan dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi", "(Management Research Journal (MRJ))", 2015
    8 Juliana binti Haji Osman @ Zainal Abidin, "Muslim Customer's Commitment Towards Halal - Labelled Brand", "(Management Research Journal)", 2014
    9 Juliana binti Haji Osman @ Zainal Abidin, "Online Purchase Intention Among School Teachers: Extension of Technology Acceptance Model (TAM) ", "(Journal of Contemporary Issues and Thought)", 2017
    10 Juliana binti Haji Osman @ Zainal Abidin, "Penerapan Kompetensi Keusahawanan dalam Kalangan Pelajar Sekolah", "(National Research Seminar 2015)", 09/05/2015
    11 Juliana binti Haji Osman @ Zainal Abidin, "Rethinking Customer Engagement in Customer-Brand Relationship Context", "(National Research Seminar 2015)", 09/05/2015
    12 Juliana binti Haji Osman @ Zainal Abidin, "Student Engagement Towards HEIs: Relationship Marketing Perspective", "(International Journal of Academic Research in Business and Social Sciences)", 2017
    13 Juliana binti Haji Osman @ Zainal Abidin, "Sustainable Growth of High-Performing Bumiputera SMEs: Malaysian Perspectives", "(International Journal of Academic Research in Business and Social Sciences)", 2018
    14 Juliana binti Haji Osman @ Zainal Abidin, "THE EFFECT OF CUSTOMER-BRAND RELATIONSHIP INVESTMENTS' DIMENSIONS ON CUSTOMER ENGAGEMENT IN EMERGING MARKET", "(Engagement with online customers in emerging economies: The power of online brand communities and social networking sites)", 2017
    15 Juliana binti Haji Osman @ Zainal Abidin, "THE EFFECT OF CUSTOMER-BRAND RELATIONSHIP INVESTMENTS' DIMENSIONS ON CUSTOMER ENGAGEMENT IN EMERGING MARKET", "(Engagement with online customers in emerging economies: The power of online brand communities and social networking sites)", 2017
    16 Juliana binti Haji Osman @ Zainal Abidin, "THE EFFECT OF CUSTOMER-BRAND RELATIONSHIP INVESTMENTS' DIMENSIONS ON CUSTOMER ENGAGEMENT IN EMERGING MARKET", "(Hallin, F., & Printz, S. (2017). Kraftfulla kundrelationer: Kundengagemangets betydelse f??r relationen och lojaliteten mellan mikroproducenter och elhandelsbolag ur ett A2A-perspektiv.)", 2017
    17 Juliana binti Haji Osman @ Zainal Abidin, "THE EFFECT OF CUSTOMER-BRAND RELATIONSHIP INVESTMENTS' DIMENSIONS ON CUSTOMER ENGAGEMENT IN EMERGING MARKET", "(Journal of Relationship Marketing)", 2016
    18 Juliana binti Haji Osman @ Zainal Abidin, "The Effect of Customer-Brand Relationship Investments on Customer Engagement: An Imperative for Sustained Competitiveness", "(Jurnal Pengurusan)", 2015
    19 Juliana binti Haji Osman @ Zainal Abidin, "The Effect of Islamic Brand Identity on Muslim Consumers Commitment towards Halal-Labelled Brand", "(International Conference on Business, Accounting, Finance and Economics (BAFE2014))", 26/09/2014
    20 Juliana binti Haji Osman @ Zainal Abidin, "The Effect of Nutrition Label Literacy and Attitude towards Nutrition Label on Healthy Food Choice among Consumer in Malaysia", "(International Journal of Academic Research in Business and Social Sciences)", 2018
    21 Juliana binti Haji Osman @ Zainal Abidin, "The Effect of Relationship Investment on Engagement Towards Brand Among Young Customers", "(Asia Pacific Conference o Educational Management and Leadership (APCEMaL 2014))", 24/11/2014
    22 Juliana binti Haji Osman @ Zainal Abidin, "The Key Qualities of a Strong Customer Engagement in the Customer-Brand Relationship Context", "(International Journal of Academic Research in Business and Social Sciences)", 2016
    23 Juliana binti Haji Osman @ Zainal Abidin, "The Key Qualities of a Strong Customer Engagement in the Customer-Brand Relationship Context", "(International Journal of Academic Research in Business and Social Sciences)", 2016
    24 Juliana binti Haji Osman @ Zainal Abidin, "The Significance of Intellectual Capital and Strategic Orientations on Innovation Capability and Firm Performance", "(Australasian Conference on Business and Social Sciences 2015 (ACBSS2015))", 13/04/2015
    25 Juliana binti Haji Osman @ Zainal Abidin, "The Significance of Islamic Brand Identity in Driving Muslims' Commitment Towards Halal-Labelled Brand", "(Asia Pacific Conference on Educational Management and Leadership (APCEMaL 2014))", 24/11/2014
    26 Juliana binti Haji Osman @ Zainal Abidin, "The Use Of Augmented Reality (AR) Among Tertiery Level Students: Perception And Experience", "(Australian Journal of Sustainability Business and Society)", 2016
    27 Juliana binti Haji Osman @ Zainal Abidin, "The Use Of Augmented Reality Among Tertiary Level Students: Perception And Experience", "(Affective Engagement to Virtual and Live Lectures)", 2016
    28 Juliana binti Haji Osman @ Zainal Abidin, "The Use Of Augmented Reality Among Tertiary Level Students: Perception And Experience", "(Affective Engagement to Virtual and Live Lectures)", 2016
    29 Juliana binti Haji Osman @ Zainal Abidin, "The Use Of Augmented Reality Among Tertiary Level Students: Perception And Experience", "(Affective Engagement to Virtual and Live Lectures)", 2016
    30 Juliana binti Haji Osman @ Zainal Abidin, "The Use Of Augmented Reality Among Tertiary Level Students: Perception And Experience", "(Australian Journal of Sustainable Business and Society)", 2016
    31 Juliana binti Haji Osman @ Zainal Abidin, "The Use Of Augmented Reality Among Tertiary Level Students: Perception And Experience", "(Affective Engagement to Virtual and Live Lectures)", 2016
    32 Juliana binti Haji Osman @ Zainal Abidin, "The Use Of Augmented Reality Among Tertiery Level Students: Perception And Experience", "(Australasian Conference on Business and Social Sciences 2015, Sydney)", 13/04/2015

    Recent Supervision
    PhD
    No Recent Supervision
    Master
    No Supervision
    1 Parameswary A/P P.Chandran, (Mod C), SUPERVISOR, (Tahap Persepsi Guru Terhadap Penerapan KBAT Dalam Pengajaran Di Sekolah Rendah Daerah Manjung Negeri Perak), 23-06-2016 until 01-08-2017, (COMPLETED)
    2 Puspamala A/P Ramasamy, (Mod C), SUPERVISOR, (Menilai Impak Pencipta Teknostress Ke Atas Kepuasan Penggunaan ICT Dalam Kalangan Guru Sekolah Rendah Di Daerah Muar), 14-11-2014 until 02-08-2016, (COMPLETED)
    3 Norfakhara Binti Dorahim @ Abdul Rahim, (Mod C), SUPERVISOR, (Kesediaan Keusahawanan Dalam Kalangan Institut Kemahiran Mara (IKM) Lumut Perak), 13-05-2015 until 02-08-2016, (COMPLETED)
    4 Azlina Binti Mohd Ali, (Mod C), SUPERVISOR, (Hubungan Antara Penerimaan Dan Sikap Guru Dengan Penggunaan Aplikasi VLE-FROG), 13-05-2015 until 14-02-2017, (COMPLETED)
    5 Karthiani D/O Kalaipan, (Mod C), SUPERVISOR, (Menilai Kesan M-Pelajaran Ke Atas Prestasi Pelajar Pendidikan Teknik & Vokasional, Teluk Intan, Perak), 13-05-2015 until 14-02-2017, (COMPLETED)
    6 Shamini Devi A/P Govindarajoo, (Mod C), SUPERVISOR, (Keterampilan Perilaku Keusahawanan Dalam Kalangan Generasi 2 di Daerah Kinta Utara), 13-05-2015 until 14-02-2017, (COMPLETED)

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