Staff Profile
Profile
Name Dr. Wan Salmuni binti Wan Mustaffa
Position Pensyarah Kanan
Faculty/Centre Fakulti Pengurusan dan Ekonomi - Jabatan Pengurusan Perniagaan dan Keusahawanan
Telephone No. 054506173
Email wan.salmuni@fpe.upsi.edu.my
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Staff Qualification
Qualification
  • IJAZAH DOKTOR FALSAFAH (PhD) - PENGURUSAN (PENGURUSAN) Universiti Putra Malaysia(2015)

  • Sarjana Sains (Peningkatan Kualiti dan Produktiviti) - Pengurusan (Kualiti dan produktiviti) Universiti Kebangsaan Malaysia(2005)

  • Ijazah Sarjana Muda Pengurusan Perniagaan - Pengurusan (Pengurusan Operasi & Kualiti) Universiti Utara Malaysia(2002)

  • Staff Specification
    Field Of Specialization Pengurusan Perniagaan
    Staff Interest
    Research Interest Service Management Quality Management Quality in Higher Education Decision Making Process Management Science Mathematics Models in Management Consumer Behavior Quantitative Approach

    *Note : All information listed below are based on recent 5 years.

    Staff Affiliation
    Professional Affiliation
    Role Project Organisation Date
    AHLI / MEMBER PEWARIS UPSI 2003 to 2038

    Staff Research
    Recent Research
    No Research Title
    1 Developing A Cognitive, Affective And Behavioral Responses Of Customer Experience (Cab-Ce) Model For Improving Service Delivery In The Healthcare Industry
    2 Developing an Integrative Model of Students? Cognitive Evaluation Towards Service Delivery at Malaysian Public Universities
    3 Exploring Structural Characteristics of Followership and Construction of a Predictive Measure for Improvement of Organizational Leadership
    4 Kesan Pengorganisasian Keusahawanan Sosial Terhadap Pembentukan Ciri Kesosialan, Inovatif dan Berorientasikan Pasaran dalam Kalangan Pelajar Universiti Awam Malaysia
    5 Keusahawanan Sosial dan Altruisme dalam kalangan Pelajar Universiti Awam di Malaysia
    6 Keusahawanan Sosial, Kompetensi Komunikasi dan Pengurusan Diri dalam Kalangan Pelajar Universiti Awam di Malaysia
    7 Pembinaan dan Pengesahan Indikator Pengukuran Kualiti Perkhidmatan Pelajar Kurang Upaya (OKU) ke arah Merealisasikan Transformasi Penyampaian Pendidikan Tinggi Malaysia
    8 The Development Of Islamic Ethnical Model For Accounting Graduates In Malaysaian Higher Education Institutions
    9 The Structural Relationships among Service Quality, Emotional Satisfaction and Favorable Behavioral Intentions for Improvement of International Students'' Experience in Higher Education
    10 Work Challenges and Coping Strategies of Dual-Career Couples in Malaysia

    Recent Publication
    Book
    No Recent Book
    Performance
    No Recent Performance
    Others
    No Publication Title
    1 Wan Salmuni binti Wan Mustaffa, "A Conceptual of Customers' Cognitive Structure Tpwards Higher Education Service Evaluation", "(The Nature of Services Management)", 2014
    2 Wan Salmuni binti Wan Mustaffa, "A Review of Supply Chain Innovation and Healthcare Performance in Healthcare Industry", "(A Novel Mathematical Model for Group Purchasing in Healthcare)", 2017
    3 Wan Salmuni binti Wan Mustaffa, "A Review of Supply Chain Innovation and Healthcare Performance in Healthcare Industry", "(International Journal of Pharmaceutical Sciences Review and Research)", 2015
    4 Wan Salmuni binti Wan Mustaffa, "A Review of Supply Chain Innovation and Healthcare Performance in Healthcare Industry", "(Group Purchasing Organization Design: A Clustering Approach)", 2017
    5 Wan Salmuni binti Wan Mustaffa, "A Theoretical Review of Customer Experience in Service Context", "(International Conference on Accounting, Management and Economics (ICAME 2016))", 2016-10-08
    6 Wan Salmuni binti Wan Mustaffa, "A review of supply chain innovation and healthcare performance in healthcare industry", "(International journal of phamaceutical scinces review and research)", 2015
    7 Wan Salmuni binti Wan Mustaffa, "Adapting and Validating the SERPVAL Scale in Higher Education Service Experience", "(International Business Education Journal)", 2015
    8 Wan Salmuni binti Wan Mustaffa, "Adapting and Validating the SERPVAL Scale in Higher Education Service Experince", "(Asia Pacific Conference on Educational Management and Leadership)", 24/11/2014
    9 Wan Salmuni binti Wan Mustaffa, "An Integrative Model of Customer Experience in Higher Education Service Delivery", "(Marketing: Towards Delivering Consumer Value)", 2013
    10 Wan Salmuni binti Wan Mustaffa, "Career Priority at Malaysian Dual Career Couples in Profesioanal and Managerial Careers", "(Jurnal Perspektif)", 2015
    11 Wan Salmuni binti Wan Mustaffa, "Career Priority of Dual-Career Couples in Malaysia", "(International Journal of Social Science and Economic Research)", 2017
    12 Wan Salmuni binti Wan Mustaffa, "Career Priority of Professional and Managerial Dual-Career Couples in Malaysia", "(INTERNATIONAL CONFERENCE ON HUMAN SCIENCES)", 07/04/2015
    13 Wan Salmuni binti Wan Mustaffa, "Career Priority of Professional and Managerial Dual-Career Couples in Malaysia", "(4th International Conference on Advances in Social Science (CICASS))", 27/12/2014
    14 Wan Salmuni binti Wan Mustaffa, "Confronting Environmental, Human Resource and Social Issues in Small School Leadership Practice", "(Asia Pacific Conference on Educational Management and Leadership (APCEMaL 2014))", 24/11/2014
    15 Khuan Wai Bing, Omar Abdull Kareem dan Wan Salmuni Wan Mustaffa, "Coping with Contextual and Psychological Issues: a Daily Struggle for Headteachers in Small School", "(Prosiding UNESCO-APEID)", 23/03/2009
    16 Wan Salmuni binti Wan Mustaffa, "Customer Relationship Management and Service Quality Improvement in Malaysian Healthcare Industry", "(International Journal of Phamaceutical Sciences Review and Research)", 2015
    17 Wan Salmuni binti Wan Mustaffa, "Customer Satisfaction And Service Quality In Higher Education: Utilizing Serqual Model And Structural Equation Modeling (Sem)", "(Management Research Journal)", 2011
    18 Wan Salmuni binti Wan Mustaffa, "Customer Satisfaction and Service Quality in Higher Education: Utilizing Servqual Model and Structural Equation Modeling (SEM)", "(Management research Journal)", 2011
    19 Wan Salmuni Wan Mustaffa; Khuan Wai Bing, "Customer Satisfaction and Service Quality: Utilizing SERVQUAL Model and Structural Equation Modeling (SEM)", "(iMEC 2010 Proceeding)", 6-8 October 2010
    20 Wan Salmuni Wan Mustaffa Khuan Wai bing, "Data Analysis Using SPSS: An Introduction", "(null)", 2009
    21 Wan Salmuni binti Wan Mustaffa, "Developing a Model of Higher Education Service Delivery Experience", "(International Conference on Business and Information)", 07/07/2013
    22 Wan Salmuni binti Wan Mustaffa, "Developing the Structural Model of Factors Influencing Followership and Its Behavioral Dimensions among Employees in Public Organizations", "(Asia Pacific Conference on Educational Management and Leadership (APCEMaL2014))", 24/11/2014
    23 Wan Salmuni binti Wan Mustaffa, "EXAMINING THE EFFECT OF SERVICE PERSONAL VALUES ON EMOTIONAL SATISFACTION WITH SERVICE EXPERIENCE AMONG INTERNATIONAL STUDENTS IN MALAYSIAN PUBLIC UNIVERSITIES", "(PROCEDIA - ECONOMICAND FINANCE)", 2016
    24 Wan Salmuni binti Wan Mustaffa, "Examining the Effect of Service Personal Values on Emotional Satisfaction with Service Experience among International Students in Malaysian Public Universities", "(7th International Economics and Business Management Conference (IEBMC 2015))", 05/10/2015
    25 Wan Salmuni binti Wan Mustaffa, "Examining the Effect of Service Personal Values on Emotional Satisfaction with Service Experience among International Students in Malaysian Public Universities", "(Procedia Economics and Finance)", 2016
    26 Wan Salmuni binti Wan Mustaffa, "Exploring Structural Characteristics of Followership and Construction of a Predictive Measure for Improvement of Organizational Leadership", "(null)", 2016-07-14
    27 Khuan Wai Bing, Omar Abdull Kareem & Wan Salmuni Wan Mustaffa, "Facing constant Challenges, do small schools have workable solutions?", "(Referred Proceedings of First Regional Conference Leadership and Management (RCELAM))", 2010
    28 Khuan Wai Bing & Wan Salmuni Wan Mustaffa, "Handling Constraints in Small Schools: Is It Headteacher's Nightmare?", "(IMEC 2010)", October 2010
    29 Wan Salmuni binti Wan Mustaffa, "INVESTIGATING THE RELATIONSHIP AMONG SERVICE QUALITY, EMOTIONAL SATISFACTION AND FAVORABLE BEHAVIORAL INTENTIONS IN HIGHER EDUCATION SERVICE EXPERIENCE", "(PROCEDIA - SOCIAL AND BEHAVIORAL SCIENCES)", 25016
    30 Wan Salmuni binti Wan Mustaffa, "Investigating the Relationship among Service Quality, Emotional Satisfaction and Favorable Behavioral Intentions in Higher Education Service Experience", "(6th International Research Symposium in Service Management (IRSSM-6))", 11/08/2015
    31 Wan Salmuni binti Wan Mustaffa, "Investigating the Relationships among Service Quality, Emotional Satisfaction and Favorable Behavioral Intentions in Higher Education Service Experience", "(Procedia Social and Behavioral Sciences)", 2016
    32 Wan Salmuni binti Wan Mustaffa, "Investigating the Relationships among Service Quality, Emotional Satisfaction and Favorable Behavioral Intentions in Higher Education Service Experience", "(The Impact of Quality and the Satisfaction of Students on the Use of Higher Education Services in the Case of eMPIRICA College )", 2017
    33 Wan Salmuni binti Wan Mustaffa, "Investigating the Relationships among Service Quality, Emotional Satisfaction and Favorable Behavioral Intentions in Higher Education Service Experience", "(Antecedents and consequences of perceived value in the insurance industry)", 2017
    34 Wan Salmuni binti Wan Mustaffa, "Investigating the Relationships among Service Quality, Emotional Satisfaction and Favorable Behavioral Intentions in Higher Education Service Experience", "(Comparison of measurement models based on expectations and perceived performance for the satisfaction study in health services)", 2017
    35 Wan Salmuni binti Wan Mustaffa, "Investigating the Relationships among Service Quality, Emotional Satisfaction and Favorable Behavioral Intentions in Higher Education Service Experience", "(Comparison of measurement models based on expectations and perceived performance for the satisfaction study in health services)", 2017
    36 Wan Salmuni binti Wan Mustaffa, "Investigating the Relationships among Service Quality, Emotional Satisfaction and Favorable Behavioral Intentions in Higher Education Service Experience", "(Comparison of measurement models based on expectations and perceived performance for the satisfaction study in health services)", 2017
    37 Wan Salmuni binti Wan Mustaffa, "Investigating the Relationships among Service Quality, Emotional Satisfaction and Favorable Behavioral Intentions in Higher Education Service Experience", "(Comparison of measurement models based on expectations and perceived performance for the satisfaction study in health services)", 2017
    38 Wan Salmuni binti Wan Mustaffa, "Investigating the Semantic Network of Customer's Cognitive Levels in Higher Education Service Delivery", "(International Academic Conference)", 26/09/2013
    39 Wan Salmuni Wan Mustaffa, "Kepuasan Kerja Kakitangan Akademik: Satu Perbandingan Jantina", "(Prosiding Psikologi dan Pembagunan Wanita Alaf Baru: Cabaran Dan Harapan)", 2005
    40 Wan Salmuni binti Wan Mustaffa, "Kesosialan, Inovasi dan Orientasi Pasaran dalam Kalangan Pelajar Aktif Keusahawanan Sosial di Universiti Awam Malaysia", "(Journal of Global Business and Social Entrepreneurship (GBSE))", 2016
    41 Wan Salmuni binti Wan Mustaffa, "Kompetensi Komunikasi dalam Kalangan Pelajar ENACTUS dan bukan ENACTUS di Universiti Awam Malaysia", "(Journal of Humanities, Language, Culture and Business (HLCB))", 2017
    42 Wan Salmuni binti Wan Mustaffa, "Measuring the Innovation Performance of Malaysian Automotive Industry", "(Inovasi Bisnis di Bengkel dan Modifikasi Icon Autoworks)", 2017
    43 Wan Salmuni binti Wan Mustaffa, "Measuring the Innovation Performance of Malaysian Automotive Industry", "(Geografia Online - Malaysian Journal of Society and Space)", 2015
    44 Wan Salmuni binti Wan Mustaffa, "Measuring the Innovation Performance of Malaysian Automotive Industry", "(Geografia - Malaysian Journal of Society and Space)", 2017
    45 Wan Salmuni Wan Mustaffa, Bahijah Abas, "Modul Matematik Pengurusan 1", "(null)", 2010
    46 Wan Salmuni binti Wan Mustaffa, "Motivasi Perniagaan Berorientasikan Masyarakat dan Keusahawanan Sosial dalam Kalangan Peniaga Kaum Cina Di Muar, Johor", "(International Conference on Accounting, Management and Economics (ICAME 2016))", 2016-10-08
    47 Wan Salmuni Wan Mustaffa, Suzyanty Mohd Shokory & Hariri Kamis., "Multi Criteria Decision Making for Promoting Academic Staff in Higher Education: AHP Technique", "(SEAAIR Conference Proceeding)", 2005
    48 Che Mohd Zulkifli Che Omar Wan Salmuni Wan Mustaffa, "Organizational Commitment And Climate in Training Objectives And Implementation on Organizational Training Needs: Extent Of Organizational Structure As a Moderating Effect", "(APMC 2009)", 2009
    49 Sathiyabama Suprammaniam, Khuan Wai Bing dan Wan Salmuni Wan Mustaffa, "Pembelajaran Dan Mekanisme Penyelesaian Masalah Pentadbir Sekolah dalam Program Pengurusan Pendidikan: Satu Kajian Kes", "(Prosiding KONPEN 2008)", 4 Jun 2008
    50 Wan Salmuni binti Wan Mustaffa, "Pembuatan Keputusan Multi Kriteria Untuk Kenaikan Pangkat Kakitangan Akademik Di Institusi Pengajian Tinggi Awam (IPTA): Teknik Proses Hieraki Analisis (PHA)", "(NULL)", 2007-12-31
    51 Wan Salmuni Wan Mustaffa Khairul Anuar Mohd Ali, "Pembuatan Keputusan Multi-kriteria Untuk Kenaikan Pangkat Kakitangan Akademik Institusi Pengajian Tinggi Awam (IPTA) Malaysia", "(Journal of Quality Measurement and Analysis)", 2009
    52 Wan Salmuni Wan Mustaffa, "Peranan Guru Besar Sekolah Rendah Di Malaysia: Teknik PHA", "(Prosiding Kepimpinan dan Pengurusan Sekolah Rendah)", 2002
    53 Wan Salmuni binti Wan Mustaffa, "Perbandingan Kompetensi Komunikasi antara Pelajar ENACTUS dan bukan ENACTUS di Universiti Awam Malaysia", "(INTERNATIONAL CONFERENCE ON HUMANITIES, LANGUAGE, CULTURE & BUSINESS 2017 (2nd ICoHLCB))", 2017-04-22
    54 Wan Salmuni Wan Mustaffa & Khuan Wai Bing, "Perception and Expectation on Headmaster Roles: A Gap Analysis Approach", "(IMEC Proceeding)", 2007
    55 Wan Salmuni Wan Mustaffa & Hariri Kamis, "Prioritizing Academic Staff Performance Criteria in Higher Education Institutions To Global Standards", "(Asia Pacific Management Conference 2007 Proceeding)", November 2007
    56 Khuan Wai Bing Wan Salmuni Wan Mustaffa, "Qualitative Data Analysis Using NVivo 7", "(null)", 2009
    57 Wan Salmuni binti Wan Mustaffa, "Social Entrepreneurship and Resilience among Public University Students in Malaysia", "(International Journal of Academic Research in Business and Social Sciences)", 2016
    58 Wan Salmuni binti Wan Mustaffa, "THE STRUCTURAL RELATIONSHIP AMONG CUSTOMERS' COGNITIVE LEVELS: AN EMPIRICAL INVESTIGATION IN SERVICE EVALUATION", "(THE SOCIAL SCIENCES RESEARCH (ICSSR2016))", 18/07/2016
    59 Wan Salmuni binti Wan Mustaffa, "Tahap Kompetensi Keusahawanan dalam Kalangan Pelajar Kursus Budaya Keusahawanan di Universiti Pendidikan Sultan Idris", "(Technology and Innovation Conference (TECHON))", 09/06/2015
    60 Wan Salmuni binti Wan Mustaffa, "The Acceptability and Impact of Sharia Education of Islamic Ethics in Accounting Education", "(International Journal of Academic Research in Business and Social Sciences)", 2017
    61 Wan Salmuni binti Wan Mustaffa, "The Customer's Cognitive Evaluation of Service Experience: An Empirical Comparison between Service Personal Values and Service Value ", "(International Journal of Academic Research in Business and Social Sciences)", 2017
    62 Wan Salmuni binti Wan Mustaffa, "The Impact of Human Resources Policies on Employees Balancing Work and Family in Malaysia ", "(International Conference on Accounting, Management and Economics (ICAME 2016))", 2016-10-08
    63 Wan Salmuni binti Wan Mustaffa, "The Relationship Among Service Personal Value, Service Value And Service Quality In Higher Education Service Delivery", "(Australian Journal of Basic and Applied Sciences)", 2014
    64 Wan Salmuni binti Wan Mustaffa, "The Relationships among Service Personal Values, Service Value and Service Quality in Higher Education Service Delivery", "(IPN-IWNEST Conference Bandung 2014)", 05/12/2014
    65 Khuan Wai Bing, Omar Kareem & Wan Salmuni Wan Mustaffa, "The Role of Socio-Economic Status in Achieving Effective School Teaching & Learning", "(IMEC Proceeding)", 2007
    66 Wan Salmuni binti Wan Mustaffa, "The Structural Relationships among Customers' Cognitive Levels: An Empirical Investigation in Service Evaluation", "(e-Journal of the Social Science Researches)", 2016
    67 Wan Salmuni binti Wan Mustaffa, "The Structural Relationships among Customers' Cognitive Levels: An Empirical Investigation in Service Evaluation", "(The Social Sciences Research (ICSSR 2016))", 2016-07-18
    68 Wan Salmuni binti Wan Mustaffa, "Work Challenges and Coping Strategies of Professional and Managerial Dual-Career Couples in Malaysia", "(International Journal of Academic Research in Business and Social Sciences)", 2016
    69 Wan Salmuni binti Wan Mustaffa, "customers' cognitive levels towards service evaluation: an empirical research in higher education", "(The Fifth Asean Conference on the Social Sciences)", 12/06/2014

    Recent Supervision
    PhD
    No Recent Supervision
    Master
    No Supervision
    1 Hazrra Bt. Abdul Malek, (Mod C), SUPERVISOR, (Kesan Amalan Penyeliaan Terhadap Kualiti Pengajaran : Satu Kajian Persepsi Dalam Kalangan Guru Sekolah Menengah Terhadap Pengetua), 18-01-2016 until 01-08-2017, (COMPLETED)
    2 Wong Yong Sun, (Mod C), SUPERVISOR, (Hubungan Antara Amalan Pengajaran Guru Dengan Motivasi Pembelajaran Sains di SJK? di Daerah Manjung, Perak`), 23-06-2016 until 13-02-2018, (COMPLETED)
    3 Deepa Shanmugam, (Mod C), SUPERVISOR, (Kesan Kualiti Perkhidmatan Terhadap Kepuasan Guru di Sekolah-Sekolah Jenis Kebangsaan Tamil Daerah Kuala Selangor), 14-11-2014 until 14-02-2017, (COMPLETED)

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