Staff Profile
Profile
Name Dr. Zuraidah binti Zainol
Position Pensyarah Kanan
Faculty/Centre Fakulti Pengurusan dan Ekonomi - Jabatan Pengurusan Perniagaan dan Keusahawanan
Telephone No. 01548797090
Email zuraidah@fpe.upsi.edu.my
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Staff Qualification
Qualification
  • Ijazah Doktor Falsafah - Pemasaran (Pemasaran) Universiti Kebangsaan Malaysia(2014)

  • Sarjana Pentadbiran Perniagaan - Pentadbiran Perniagaan ( - ) Universiti Sains Malaysia (USM)(2003)

  • Sarjana Muda Pengurusan Perniagaan Dengan Kepujian - Pentadbiran Perniagaan (Kewangan) Universiti Utara Malaysia(1999)

  • Staff Specification
    Field Of Specialization Pengurusan Perniagaan
    Staff Interest
    Research Interest 1. Relationship Marketing 2. Brand Management 3. Consumer Behaviour 4. Entrepreneurship 5. Quantitative Science 6. Structural Equation Modeling using AMOS

    *Note : All information listed below are based on recent 5 years.

    Staff Affiliation
    Professional Affiliation
    Role Project Organisation Date
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Penaksir Soalan 2014 to 2014
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Perancangan Akademik 2009
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Sarjana Muda Pengurusan Perniagaan (Sumber Manusia) 2009
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Buletin FPE 2009
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Sarjana Muda Pengurusan (Rekabentuk Produk & Perkhidmatan) 2009
    AHLI JAWATANKUASA / COMMITTEE MEMBER International Management Education Conference 2010 (iMEC) Jawatankuasa Protokol International Management Education Conference 2010 2009
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Pemantapan Etika Kakitangan Akademik 2008
    AHLI JAWATANKUASA / COMMITTEE MEMBER Sarjana Pentadbiran Perniagaan Jawatankuasa Sarjana Pentadbiran Perniagaan 2008
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Audit Dalaman FPE 2008 to 2010
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Program Bersama Pakar 2008
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Teknikal Fakulti 2008 to 2009
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Sarjana Muda Ekonomi Perniagaan 2008
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa ISO 9001:2000 2007
    AHLI / MEMBER - Persatuan Kakitangan Akademik (PEKA) 2007
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Academy Of Malaysian SMEs 2007
    AHLI / MEMBER - PUSPANITA-PEWARIS 2001 to 2015

    Staff Research
    Recent Research
    No Research Title
    1 A Comparison of Student-Institution Engagement Across Public and Private Higher Education Institutions (HEIs) in Malaysia: An Extension of the Relationship Investment Model
    2 DEVELOPING A THEORETICAL MODEL ON THE EFFECT OF NUTRITION LABEL ON THE CONSUMERS HEALTHY FOOD CHOICE AS WAYS TO STRENGTHEN THE CONSUMERS RIGHTS PROTECTION
    3 LEAN HEALTHCARE PERFORMANCE IMPROVEMENT (LHPI) TOOL FOR MALAYSIAN HEALTHCARE INDUSTRY
    4 Menilai Kecenderungan dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi
    5 Modeling Financial Incusion In The Islamic Pawnbroking As Imperatives For Economic Well-Being In Malaysia
    6 Pengaruh Bentuk Komuniti Ke Atas Kesepaduan Sosial Dalam Kalangan Pelajar Yang Mengikuti Kursus Hubungan Etnik Di Universiti Pendidikan Sultan Idris
    7 The Effect of Religious Beliefs and Entrepreneurship Education on Entrepreneurial Actions among People with Disabilities (PWDs)
    8 The Effect of Satisfaction, Dimensions of Relationship Investment and Alternative Attractiveness on Commitment, and Consequently on the Student Engagement Towards HEIs

    Recent Publication
    Book
    No Publication Title
    1 Zuraidah binti Zainol, "PEMIKIRAN KRITIS DAN KREATIF: TEORI DAN APLIKASI", 2012, KAISAR MEDIA KREATIF
    2 Zuraidah binti Zainol, "PEMIKIRAN KRITIS DAN KREATIF: TEORI DAN APLIKASI", 2013, KAISAR MEDIA KREATIF
    3 null, "Modul Statistik Pengurusan Permulaan", 2009, null
    4 null, "Modul Pemikiran Kritis & Kreatif", 2009, null
    Performance
    No Recent Performance
    Others
    No Publication Title
    1 Zuraidah binti Zainol, "A Review of Supply Chain Innovation and Healthcare Performance in Healthcare Industry", "(International Journal of Pharmaceutical Sciences Review and Research)", 2015
    2 Zuraidah binti Zainol, "A Review of Supply Chain Innovation and Healthcare Performance in Healthcare Industry", "(A Novel Mathematical Model for Group Purchasing in Healthcare)", 2017
    3 Zuraidah binti Zainol, "A Review of Supply Chain Innovation and Healthcare Performance in Healthcare Industry", "(Group Purchasing Organization Design: A Clustering Approach)", 2017
    4 Zuraidah binti Zainol, "A longitudinal analysis of the Ar-rahn's customer profile in Malaysia ", "(Journal of Advanced Research in Social and Behavioural Sciences)", 2017
    5 Zuraidah binti Zainol, "A review of supply chain innovation and healthcare performance in healthcare industry", "(International journal of phamaceutical scinces review and research)", 2015
    6 Zuraidah binti Zainol, "Achieving Customer-Brand Engagement for Companies' Sustained Competitiveness: The Effect of Relationship Investments", "(International Conference on Business, Accounting, Finance and Economics (BAFE 2014))", 26/09/2014
    7 Zuraidah binti Zainol, "Application of Relationship Investment Model in Predicting Student Engagement towards HEIs", "(Journal of Relationship Marketing)", 2018
    8 Osman Jusoh & Zuraidah Zainol, "Bumiputera entrepreneurship in Malaysia: characteristics, management styles and choices of financing and training", "(International Conference on Market, Marketing & Entrepreneurship: Creating & Capturing Value in the 21st Century Proceeding)", 2009
    9 Zuraidah binti Zainol, "Customer Relationship Management and Service Quality Improvement in Malaysian Healthcare Industry", "(International Journal of Phamaceutical Sciences Review and Research)", 2015
    10 Zuraidah binti Zainol, "Determining the Key Factors of Customer-Brand Relationship Investments' Dimensions: Insights from Malaysian Mobile Phone User", "(The Journal of Relationship Marketing)", 2014
    11 Zuraidah binti Zainol, "Determining the Key Factors of Customer-Brand Relationship Investments' Dimensions: Insights from Malaysian Mobile Phone User", "(The Journal of Relationship Marketing)", 2015
    12 Zuraidah binti Zainol, "Determining the Key Factors of Customer: Brand Relationship Investment Dimensions: Insights From Malaysian Mobile Phone Users", "(The Effect of Customer???Brand Relationship Investments' Dimensions on Customer Engagement in Emerging Markets)", 2016
    13 Zuraidah binti Zainol, "Determining the Key Factors of Customer: Brand Relationship Investment Dimensions: Insights From Malaysian Mobile Phone Users", "(Consumer-brand relationships??? development in the mobile internet market: evidence from an extended relationship commitment paradigm)", 2016
    14 Zuraidah binti Zainol, "Determining the Key Factors of Customer: Brand Relationship Investment Dimensions: Insights From Malaysian Mobile Phone Users", "(The Effect of Customer???Brand Relationship Investments' Dimensions on Customer Engagement in Emerging Markets)", 2016
    15 Zuraidah binti Zainol, "Determining the Key Factors of Customer: Brand Relationship Investment Dimensions: Insights From Malaysian Mobile Phone Users", "(Customer Relationship Management Theory and Research in the New Millennium: Directions for Future Research)", 2016
    16 Zuraidah binti Zainol, "Determining the Key Factors of Customer: Brand Relationship Investment Dimensions: Insights From Malaysian Mobile Phone Users", "(Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm)", 2016
    17 Zuraidah binti Zainol, "Differences in the Consumer Literacy of the Nutrition Label acrossDemographic Factors ", "( International Business Education Journal)", 2016
    18 Zuraidah binti Zainol, "Does Psychological Contract Violation Moderate the Impact of Severity and Recovery Satisfaction on Boycott? An Analysis of Halal Violation ", "(Journal of Food Products Marketing)", 2016
    19 Zuraidah binti Zainol, "Does Psychological Contract Violation Moderate the Impact of Severity and Recovery Satisfaction on Boycott? An Analysis of Halal Violation ", "(Omar, N. A., Nazri, M. A., Alam, S. S., & Ali, M. H. (2017). Consumer Retaliation to Halal Violation Incidents: The Mediating Role of Trust Recovery. Jurnal Pengurusan (UKM Journal of Management), 51.)", 2017
    20 Zuraidah binti Zainol, "Encouraging Green Practices Among Malaysian Higher Education Students", "(Asia Pacific Conference on Educational Management and Leadership (APCEMaL 2014))", 24/11/2014
    21 Zuraidah binti Zainol, "Engagement Model in Non-Compliance Behaviour in Taxation", "(null)", 2015-09-11
    22 Zuraidah Zainol, "Entrepreneurial Intentions Among Students Who Undertake Graduate Entrepreneurship Training At The Universiti Pendidikan Sultan Idris (UPSI)", "(SEAAIR 2005 Indonesia Conference Proceedings: Higher Education Reform Facing Local and Global Changes)", 2005
    23 Zuraidah Zainol Asmawi Hashim , "Entrepreneurial Motives Of Malaysian Graduates Entrepreneurs ", "(Book Of Reading Siri 2)", 2009
    24 Zuraidah Zainol, "Entrepreneurial Motives of Malaysian Graduates Entrepreneurs", "(Prosiding National Conference of Small and Medium Entreprise)", 2009
    25 Zuraidah binti Zainol, "Ethical Attitudes of Accounting and Business Students: Malaysian Evidence ", "( International Business Education Journal)", 2016
    26 Zuraidah binti Zainol, "Halal Violation Episode: Does Severity and Trust Recovery Impact Negative Consumption Behavior? ", "(Journal of Islamic Marketing)", 2016
    27 Zuraidah binti Zainol, "Innovation in Green Marketing: How to Encourage Green Practices?", "(Tha International Conference of Organizational Innovation ICOI 2011)", 27/07/2014
    28 Zuraidah Zainol, Suzyanty Mohd Shokory, Asmawi Hashim, "Kecenderungan Graduan Memilih Perniagaan Sebagai Kerjaya Pilihan", "(Prosiding Persidangan Kebangsaan Industri Kecil & Sederhana (IKS) 2007)", 2007
    29 Zuraidah Zainol & Asmawi Hashim, "Kecenderungan Graduan Memilih Perniagaan sebagai Kerjaya Pilihan", "(Book of Reading)", 2009
    30 Suzyanty Mohd Shokory & Zuraidah Zainol, "Kualiti Perkhidmatan Di Universiti Pendidikan Sultan Idris (UPSI): Satu Pendekatan Menggunakan Instrumen HEdPERF", "(International Management Education Conference (iMEC) 2007 Proceedings)", 2007
    31 Zuraidah binti Zainol, "Measuring the Innovation Performance of Malaysian Automotive Industry", "(Geografia - Malaysian Journal of Society and Space)", 2017
    32 Zuraidah binti Zainol, "Measuring the Innovation Performance of Malaysian Automotive Industry", "(Inovasi Bisnis di Bengkel dan Modifikasi Icon Autoworks)", 2017
    33 Zuraidah binti Zainol, "Measuring the Innovation Performance of Malaysian Automotive Industry", "(Geografia Online - Malaysian Journal of Society and Space)", 2015
    34 Zuraidah binti Zainol, "Menilai Kecenderungan dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi", "(null)", 2016-02-24
    35 Zuraidah binti Zainol, "Menilai Kecenderungan dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi", "(Management Research Journal (MRJ))", 2015
    36 Zuraidah binti Zainol, "Minimizing Waste and Encouraging Green Practices (Pengurangan Pembaziran dan Galakan Amalan Hijau)", "(Jurnal Ekonomi Malaysia)", 2012
    37 Zuraidah Zainol, "Modul Pemikiran Kritis & Kreatif", "(Modul Pemikiran Kritis & Kreatif)", 2009
    38 null, "Modul Statistik Pengurusan Permulaan", "(Modul Statistik Pengurusan Permulaan)", 2009
    39 Zuraidah binti Zainol, "Muslim Customer's Commitment Towards Halal - Labelled Brand", "(Management Research Journal)", 2014
    40 Zuraidah binti Zainol, "Online Purchase Intention Among School Teachers: Extension of Technology Acceptance Model (TAM) ", "(Journal of Contemporary Issues and Thought)", 2017
    41 null, "Pemikiran daripada perspektif Islam dan Teknik-teknik Pemikiran Kreatif", "(Modul Pemikiran Kritis & Kreatif)", 2009
    42 Zuraidah binti Zainol, "Penerapan Kompetensi Keusahawanan dalam Kalangan Pelajar Sekolah", "(National Research Seminar 2015)", 09/05/2015
    43 Zuraidah Zainol, PM Mohd Taib Ariffin, "Pengaruh Tahap Pendidikan dan Program Latihan Ke Atas Kejayaan Usahawan Bumiputera", "(Prosiding Persidangan Kebangsaan Industri Kecil & Sederhana (IKS) 2007)", 2007
    44 Mohd Taib Arifin & Zuraidah Zainol, "Pengaruh Tahap Pendidikan dan Program Latihan Ke Atas Kejayaan Usahawan Bumiputra", "(Book Of Reading)", 2009
    45 Zuraidah Zainol, "Prior Achievement, Coursework Tendency and Use of Learning Strategies as Predictors of Student Achievement in Business Statistics", "(SEAAIR 2005 Indonesia Conference Proceedings: Higher Education Reform Facing Local and Global Changes)", 2005
    46 Zuraidah binti Zainol, "Relationship Investment in Relationship Marketing Research: A Bibliographic Review", "(Journal of Contemporary Issues and Thought)", 2014
    47 Zuraidah binti Zainol, "Rethinking Customer Engagement in Customer-Brand Relationship Context", "(National Research Seminar 2015)", 09/05/2015
    48 Edariza Salam, Salomawati Ishak, Dr. Nek Kamal Yeop Yunus, Zuraidah Zainol, "Strategi Pemasaran dan Prestasi Perniagaan Usahawan Wanita dalam Industri Makanan di Teluk Intan", "(Prosiding Persidangan Kebangsaan Industri Kecil & Sederhana (IKS) 2007)", 2007
    49 Zuraidah binti Zainol, "Student Engagement Towards HEIs: Relationship Marketing Perspective", "(International Journal of Academic Research in Business and Social Sciences)", 2017
    50 Zuraidah binti Zainol, "Sustainable Growth of High-Performing Bumiputera SMEs: Malaysian Perspectives", "(International Journal of Academic Research in Business and Social Sciences)", 2018
    51 Zuraidah binti Zainol, "THE EFFECT OF CUSTOMER-BRAND RELATIONSHIP INVESTMENTS' DIMENSIONS ON CUSTOMER ENGAGEMENT IN EMERGING MARKET", "(Hallin, F., & Printz, S. (2017). Kraftfulla kundrelationer: Kundengagemangets betydelse f??r relationen och lojaliteten mellan mikroproducenter och elhandelsbolag ur ett A2A-perspektiv.)", 2017
    52 Zuraidah binti Zainol, "THE EFFECT OF CUSTOMER-BRAND RELATIONSHIP INVESTMENTS' DIMENSIONS ON CUSTOMER ENGAGEMENT IN EMERGING MARKET", "(Engagement with online customers in emerging economies: The power of online brand communities and social networking sites)", 2017
    53 Zuraidah binti Zainol, "THE EFFECT OF CUSTOMER-BRAND RELATIONSHIP INVESTMENTS' DIMENSIONS ON CUSTOMER ENGAGEMENT IN EMERGING MARKET", "(Journal of Relationship Marketing)", 2016
    54 Zuraidah binti Zainol, "THE EFFECT OF CUSTOMER-BRAND RELATIONSHIP INVESTMENTS' DIMENSIONS ON CUSTOMER ENGAGEMENT IN EMERGING MARKET", "(Engagement with online customers in emerging economies: The power of online brand communities and social networking sites)", 2017
    55 Zuraidah binti Zainol, "THE EFFECT OF CUSTOMER-BRAND RELATIONSHIP INVESTMENTS' DIMENSIONS ON CUSTOMER ENGAGEMENT IN EMERGING MARKET", "(JOURNAL OF RELATIONSHIP MARKETING)", 2016
    56 Zuraidah binti Zainol, "THE EFFECTS OF AIRLINE HOSPITALITY ON THE ATTITUDE OF FULL-SERVICE AIRLINE PASSENGERS: A PRELIMINARY STUDY", "( Journal of Tourism, Hospitality and Environment Management)", 2017
    57 Zuraidah Zainol, "The Challenges For The Malay Entrepreneurs In The K-Economy Era", "(Book of Reading Series 2)", 2009
    58 Zuraidah binti Zainol, "The Effect of Authoritative School Climate on Students??? Academic Achievement", "( International Business Education Journal)", 2017
    59 Zuraidah binti Zainol, "The Effect of Customer-Brand Relationship Investments on Customer Engagement: An Imperative for Sustained Competitiveness", "(The Effect of Customer???Brand Relationship Investments' Dimensions on Customer Engagement in Emerging Markets)", 2016
    60 Zuraidah binti Zainol, "The Effect of Customer-Brand Relationship Investments on Customer Engagement: An Imperative for Sustained Competitiveness", "(Jurnal Pengurusan)", 2015
    61 Zuraidah binti Zainol, "The Effect of Customer-Brand Relationship Investments on Customer Engagement: An Imperative for Sustained Competitiveness", "(The Effect of Customer???Brand Relationship Investments' Dimensions on Customer Engagement in Emerging Markets)", 2016
    62 Zuraidah binti Zainol, "The Effect of Customer-Brand Relationship Investments on Customer Engagement: An Imperative for Sustained Competitiveness", "(The Effect of Customer???Brand Relationship Investments' Dimensions on Customer Engagement in Emerging Markets)", 2016
    63 Zuraidah binti Zainol, "The Effect of Islamic Brand Identity on Muslim Consumers Commitment towards Halal-Labelled Brand", "(International Conference on Business, Accounting, Finance and Economics (BAFE2014))", 26/09/2014
    64 Zuraidah binti Zainol, "The Effect of Nutrition Label Literacy and Attitude towards Nutrition Label on Healthy Food Choice among Consumer in Malaysia", "(International Journal of Academic Research in Business and Social Sciences)", 2018
    65 Zuraidah binti Zainol, "The Effect of Relationship Investment on Engagement Towards Brand Among Young Customers", "(Asia Pacific Conference o Educational Management and Leadership (APCEMaL 2014))", 24/11/2014
    66 Zuraidah binti Zainol, "The Effects of Customer-Brand Relationship Investments on Customer Engagement: Insights for Companies Competitiveness and Survival", "(2nd Applied International Business Conference 2013)", 07/12/2013
    67 Zuraidah binti Zainol, "The Key Qualities of a Strong Customer Engagement in the Customer-Brand Relationship Context", "(International Journal of Academic Research in Business and Social Sciences)", 2016
    68 Zuraidah binti Zainol, "The Key Qualities of a Strong Customer Engagement in the Customer-Brand Relationship Context", "(International Journal of Academic Research in Business and Social Sciences)", 2016
    69 Zuraidah binti Zainol, "The Multidimensionality of Customer-Brand Relationship Investments: Scale Development and Validation", "(International Conference on Business, Accounting, Finance and Economics (BAFE 2013))", 04/10/2014
    70 Zuraidah binti Zainol, "The Role of Ar-Rahn in Enhancing Financial Inclusion: A Structural Equation Modeling Approach", "(Jurnal Pengurusan)", 2017
    71 Zuraidah binti Zainol, "The Significance of Intellectual Capital and Strategic Orientations on Innovation Capability and Firm Performance", "(Australasian Conference on Business and Social Sciences 2015 (ACBSS2015))", 13/04/2015
    72 Zuraidah binti Zainol, "The Significance of Islamic Brand Identity in Driving Muslims' Commitment Towards Halal-Labelled Brand", "(Asia Pacific Conference on Educational Management and Leadership (APCEMaL 2014))", 24/11/2014

    Recent Supervision
    PhD
    No Recent Supervision
    Master
    No Supervision
    1 Jayashree A/P Ganassegran, (Mod C), SUPERVISOR, (Gaya Kepimpinan Guru Besar Wanita dan Pengaruhnya Terhadap Motivasi Guru), 23-06-2016 until 01-08-2017, (COMPLETED)
    2 Pushpa D/O Subramaniam, (Mod C), SUPERVISOR, (Kesan Pengetahuan Label Nutrisi Ke Atas Pemilihan Pemakanan Sihat Dalam Kalangan Pelajar Sekolah), 13-05-2015 until 02-08-2016, (COMPLETED)
    3 Nurul Huda Bte Nasarrudin, (Mod C), SUPERVISOR, (Kesan Tanggapan Kualiti Ke Atas Pengekalan Pelajar Di IPTA), 13-05-2015 until 02-08-2016, (COMPLETED)
    4 Goh Dian Ru, (Mod C), SUPERVISOR, (Perbezaan Kecenderungan Tindakan Agresif Pelajar terhadap Dua Sekolah Rendah Mengikut Faktor Demografik), 23-06-2016 until 13-02-2018, (COMPLETED)
    5 Nassry Mardee Bin Ismail, (Mod C), SUPERVISOR, (Impak Penglibatan Ibu Bapa Terhadap Pencapaian Mata Pelajaran Matematik Pelajar), 13-05-2015 until 14-02-2017, (COMPLETED)
    6 Nuradila Binti Mohd Ghazali, (Mod C), SUPERVISOR, (Pengaruh Kualiti Perkhidmatan Institusi Pengajian Tinggi (IPT) Terhadap Kecenderungan Pengesyoran), 18-01-2016 until 14-02-2017, (COMPLETED)
    7 Siti Aishah binti Ab Jalil, (Mod A), SUPERVISOR, (Kualiti Perkhidmatan Pendidikan Politeknik di Perak), 27-10-2016 until 14-03-2017, (COMPLETED)
    8 Murugan A/L Sithambaram, (Mod C), SUPERVISOR, (Menilai Perbezaan Sikap dan Pengetahuan Guru Terhadap Penggunaan ICT Dalam Proses Pengajaran dan Pembelajaran Mengikut Kategori Sekolah Rendah), 14-11-2014 until 16-02-2016, (COMPLETED)
    9 Annaletchumy Chandiram, (Mod C), SUPERVISOR, (Menilai Perbezaan Halangan Terhadap Penggunaan ICT Dalam Proses Pengajaran dan Pembelajaran Dalam Kalangan Guru Mengikut Kategori Sekolah Rendah), 14-11-2014 until 16-02-2016, (COMPLETED)
    10 Roihan Binti Yazit, (Mod C), SUPERVISOR, (SARJANA PENDIDIKAN (PENGURUSAN PERNIAGAAN)), 15-06-2015 until 18-08-2015, (COMPLETED)

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