Staff Profile
Profile
Name Dr. Zuraidah binti Zainol
Position Pensyarah Kanan
Faculty/Centre Fakulti Pengurusan dan Ekonomi - Jabatan Pengurusan Perniagaan dan Keusahawanan
Telephone No. 01548797090
Email zuraidah@fpe.upsi.edu.my
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Staff Qualification
Qualification
  • Ijazah Doktor Falsafah - Pemasaran (Pemasaran) Universiti Kebangsaan Malaysia(2014)

  • Sarjana Pentadbiran Perniagaan - Pentadbiran Perniagaan ( - ) Universiti Sains Malaysia (USM)(2003)

  • Sarjana Muda Pengurusan Perniagaan Dengan Kepujian - Pentadbiran Perniagaan (Kewangan) Universiti Utara Malaysia(1999)

  • Staff Specification
    Field Of Specialization Pengurusan Perniagaan
    Staff Interest
    Research Interest 1. Relationship Marketing 2. Brand Management 3. Consumer Behaviour 4. Entrepreneurship 5. Quantitative Science 6. Structural Equation Modeling using AMOS

    *Note : All information listed below are based on recent 5 years.

    Staff Affiliation
    Professional Affiliation
    Role Project Organisation Date
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Penaksir Soalan 2014 to 2014
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Perancangan Akademik 2009
    AHLI JAWATANKUASA / COMMITTEE MEMBER International Management Education Conference 2010 (iMEC) Jawatankuasa Protokol International Management Education Conference 2010 2009
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Sarjana Muda Pengurusan (Rekabentuk Produk & Perkhidmatan) 2009
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Buletin FPE 2009
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Sarjana Muda Pengurusan Perniagaan (Sumber Manusia) 2009
    AHLI JAWATANKUASA / COMMITTEE MEMBER Sarjana Pentadbiran Perniagaan Jawatankuasa Sarjana Pentadbiran Perniagaan 2008
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Program Bersama Pakar 2008
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Sarjana Muda Ekonomi Perniagaan 2008
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Audit Dalaman FPE 2008 to 2010
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Teknikal Fakulti 2008 to 2009
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa Pemantapan Etika Kakitangan Akademik 2008
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Jawatankuasa ISO 9001:2000 2007
    AHLI JAWATANKUASA / COMMITTEE MEMBER - Academy Of Malaysian SMEs 2007
    AHLI / MEMBER - Persatuan Kakitangan Akademik (PEKA) 2007
    AHLI / MEMBER - PUSPANITA-PEWARIS 2001 to 2015

    Staff Research
    Recent Research
    No Research Title
    1 A Comparison of Student-Institution Engagement Across Public and Private Higher Education Institutions (HEIs) in Malaysia: An Extension of the Relationship Investment Model
    2 DEVELOPING A THEORETICAL MODEL ON THE EFFECT OF NUTRITION LABEL ON THE CONSUMERS HEALTHY FOOD CHOICE AS WAYS TO STRENGTHEN THE CONSUMERS RIGHTS PROTECTION
    3 LEAN HEALTHCARE PERFORMANCE IMPROVEMENT (LHPI) TOOL FOR MALAYSIAN HEALTHCARE INDUSTRY
    4 Menilai Kecenderungan dan Usaha Perkembangan Syarikat Bumiputera Berprestasi Tinggi
    5 Modeling Financial Incusion In The Islamic Pawnbroking As Imperatives For Economic Well-Being In Malaysia
    6 Pengaruh Bentuk Komuniti Ke Atas Kesepaduan Sosial Dalam Kalangan Pelajar Yang Mengikuti Kursus Hubungan Etnik Di Universiti Pendidikan Sultan Idris
    7 THE DIFFERENTIAL EFFECT OF LEARNER AND CUSTOMER IDENTITY ON ACADEMIC PERFORMANCE AND STUDENT-LECTURER RELATIONSHIP
    8 The Effect of Financial Knowledge and Financial Attitudes on Financial Behaviour Among University Students
    9 The Effect of Religious Beliefs and Entrepreneurship Education on Entrepreneurial Actions among People with Disabilities (PWDs)
    10 The Effect of Satisfaction, Dimensions of Relationship Investment and Alternative Attractiveness on Commitment, and Consequently on the Student Engagement Towards HEIs
    11 The Impact of Student-as-Customer Identity on Academic Performance and Student-Lecturer Relationship

    Recent Publication
    Book
    No Publication Title
    1 Zuraidah binti Zainol, "PEMIKIRAN KRITIS DAN KREATIF: TEORI DAN APLIKASI", 2012, KAISAR MEDIA KREATIF
    2 Zuraidah binti Zainol, "PEMIKIRAN KRITIS DAN KREATIF: TEORI DAN APLIKASI", 2013, KAISAR MEDIA KREATIF
    3 null, "Modul Statistik Pengurusan Permulaan", 2009, null
    4 null, "Modul Pemikiran Kritis & Kreatif", 2009, null
    Performance
    No Recent Performance
    Others