Staff Profile
Profile
Name Dr. Muhammad Zaffwan bin Idris
Position Pensyarah Kanan
Faculty/Centre Fakulti Seni, Komputeran dan Industri Kreatif - Jabatan Multimedia Kreatif
Telephone No. +6 05 4505190
Email zaffwan@fskik.upsi.edu.my
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Staff Qualification
Qualification
  • Ijazah Doktor Falsafah (Ph.D) - Communication Design (Branding) Swinburne University of Technology, Australia(2011)

  • Masters in Design - Communication Design (Branding) Swinburne University of Technology(2006)

  • Sarjana Muda Seni Reka - Grafik (Pengiklanan) Universiti Teknologi MARA(1999)

  • Staff Specification
    Field Of Specialization Seni
    Staff Interest
    Research Interest Graphic Design Advertising Design Branding Photography and Digital Imaging Drawing and Illustration Creative Multimedia Studio-Based Research Information Design Service Design Digital Heritage

    *Note : All information listed below are based on recent 5 years.

    Staff Affiliation
    Professional Affiliation
    Role Project Organisation Date
    AHLI/MEMBER - New Zealand Game Developer Association 2015 to 2015
    AHLI / MEMBER Professional member Graphic Design Association of Malaysia (wREGA) 2013 to 2014
    AHLI JAWATANKUASA / COMMITTEE MEMBER Panel of Assessor Malaysian Qualification Agency (MQA) 2012 to 2014
    AHLI / MEMBER Alumni of National Institute of Design Research (NIDR) Swinburne University of Technology 2006 to 2014

    Staff Research
    Recent Research
    No Research Title
    1 3d Talking-Head Mobile Phone App: A Study On Modality Effects On Proununciation Of Diffcult To Pronounce English Words
    2 Assessment of Laban Movement Analysis (LMA) and Aesthetic Experience (AX) in Malay folk dance digitalization through Motion Capture (MoCap) technology for Malaysia intangible cultural heritage preservation
    3 CULTURALLY RESPONSIVE FRAMEWORK AND MULTIMEDIA INSTRUCTIONAL TOOL FOR ENGLISH LANGUAGE LEANERS WITH DYSLEXIA IN MALAYSIA
    4 Developing a Framework for Digitizing Traditional Malay Dance Movement using Motion Capture Technology
    5 Developing Theoritical Framework on Augmented Reality (AR) Comic Using User Experience (UX) Approach
    6 Improving Academic Performance in Children
    7 Simulating Digital Cultural Heritage in George Town, Malaysia using a Hybrid of Boid Algorithm and Texture Patches Method for Crowd as a Pedagogic Application
    8 The social impact of video games cinematics: Case studies of Professional Malaysia Video Game Players

    Recent Publication
    Book
    No Publication Title
    1 Muhammad Zaffwan Idris (Editor) Ahmad Zamzuri Ali Ramlah Mailok Tan Wee Hoe Maizatul Hayati Mohamad Yatim Md. Nasir Ibrahim Syed Osman Syed Yusoff, "PACKS:Programme for the Advancement of Collaborative Key Strategies", 2011, FSKIK/UPSI
    2 Muhammad Zaffwan bin Idris, "Lifescape : A Photographic documentary", 2015, Institut Terjemahan dan Buku Malaysia
    Performance
    No Publication Title
    1 "Lifescape", null", (null), null, 2015-10-21
    2 "Gadis Pulau, Sabah", null", (null), null, 2015-10-19
    3 "International Collaboration Art Project, Series 5: Sunset at Tanjung Dawai", null", (null), null, 2017-05-01
    4 "Pameran Seni Rupa Antarabangsa: Belalang ", null", (null), null, 2016-05-12
    5 "Limpahan Warna: Muallim Titiwangsa", null", (null), null, 2016-12-03
    6 "Touchdown", null", (null), null, 2015-12-26
    Others
    No Publication Title
    1 Muhammad Zaffwan bin Idris, "3D Talking-Head Mobile Phone App : A Study On Modality Effects On Pronunciation Of Difficult To Pronounce English Words", "(null)", 2014-09-28
    2 Muhammad Zaffwan bin Idris, "A Semantic Approach in Perception for Packaging in the SME's Food Industries in Malaysia : A Case Study of Malaysia Food Product Branding in United Kingdom", "(Procedia - Social and Behavioral Sciences)", 2014
    3 Muhammad Zaffwan bin Idris, "Accessing Accuracy of Structural Performance on Basic Steps in Recording Malay Zapin Dance Movement Using Motion Capture", "(Journal of Applied Environmental and Biological Sciences)", 2017
    4 Muhammad Zaffwan bin Idris, "Accessing the accuracy of Structural Performance of Basic Steps in Recording Malay Zapin Dance Movement Using Motion Capture", "(International Research Conference and Innovation Exhibition 2016 (IRCIE 2016))", 2016-10-18
    5 Muhammad Zaffwan bin Idris, "BELALANG", "(SENI 2)", 2016
    6 Muhammad Zaffwan bin Idris, "CULTURALLY RESPONSIVE FRAMEWORK AND MULTIMEDIA INSTRUCTIONAL TOOL FOR ENGLISH LANGUAGE LEANERS WITH DYSLEXIA IN MALAYSIA", "(null)", 2016-04-05
    7 Muhammad Zaffwan bin Idris, "Culturally Responsive Multimedia Tool Framework for Dyslexic Children in Malaysia : A Preliminary Study", "(Malaysian Journal of Society & Space (Geografia))", 2016
    8 Muhammad Zaffwan bin Idris, "Digital Game Based Learning For Remedial Mathematic Students : A New Teaching and Learning Approach in Malaysia", "(International Symposium on Simulation and Serious Games)", 23/05/2014
    9 Muhammad Zaffwan bin Idris, "Digital Game-Based Learning for Remedial Mathematics Students : A New Teaching and Learning Approach in Malaysia", "(International Journal of Multimedia and Ubiquitous Engineering)", 2015
    10 Muhammad Zaffwan bin Idris, "Digital Game-Based Learning for Remedial Mathematics Students : A New Teaching and Learning Approach in Malaysia", "(International Journal of Multimedia and Ubiquitous Engineering)", 2014
    11 Muhammad Zaffwan bin Idris, "Emotional Design For Games : The Roles of Emotion And Perception in Game Design Process", "(International Symposium on Simulation and Serious Games 2014)", 23/05/2014
    12 Muhammad Zaffwan bin Idris, "Emotional Design For Games : The Roles of Emotion On A Visceral Level Perspective", "(The 2nd International Innovation, Design and Articulation)", 19/09/2014
    13 Muhammad Zaffwan bin Idris, "Emotional Design for Games : A Framework for Player-Centric Approach in the Game Design Process", "(International Journal of Multimedia and Ubiqutous Engineering)", 2015
    14 Muhammad Zaffwan bin Idris, "Emotional Design for Games : A Framework for Player-Centric Approach in the Game Design Process", "(International Journal of Multimedia and Ubiqutous Engineering)", 2014
    15 Muhammad Zaffwan bin Idris, "Evolusi dan transformasi pereka sebagai agen integrasi", "(Integrasi Media: Neo Perspektif)", 2015
    16 Muhammad Zaffwan bin Idris, "Exploring Principle Components for Digital Heritage Preservation on Malay Folk Dances", "(International Journal of Academic Research in Business and Social Sciences)", 2017
    17 Muhammad Zaffwan bin Idris, "Exploring Visual Representation of Malaysia Identity as a Medium of Communication in Nation Brand", "(Journal of Applied Environmental and Biological Sciences)", 2017
    18 Muhammad Zaffwan bin Idris, "Identifying Visual Representation for National Brand Identity in Packaging Design", "(Creative Industry International Conference (CIIC 2015))", 10/04/2015
    19 Muhammad Zaffwan bin Idris, "Identifying Visual Representation for National Brand Identity in packaging Design", "(Indian Journal of Arts)", 2015
    20 Muhammad Zaffwan bin Idris, "Improving the English Literacy skills of Malaysian dyslexic children: The case of culturally responsive mobile multimedia tool", "(Geografia-Malaysian Journal of Society and space)", 2015
    21 Muhammad Zaffwan bin Idris, "PKS HELP programme development through centre of technology in polytechnic", "(International Review of Management and Marketing)", 2016
    22 Muhammad Zaffwan bin Idris, "Permainan Digital : Pendekatan Baru Dalam Pendidikan Masa Depan", "(Seminar Kebangsaan ICT Dalam Pendidikan 2013)", 26/11/2013
    23 Muhammad Zaffwan bin Idris, "Preservation of Intangible Cultural Heritage Using Advance Digital Technology: Issues and Challenges", "(Seminar Antarabangsa UNNES: )", 2016-05-11
    24 Muhammad Zaffwan bin Idris, "Preservation of Intangible Cultural Heritage Using Advance Digital Technology: Issues and Challenges ", "(HARMONIA : JOURNAL OF ARTS RESEARCH AND EDUCATION)", 2016
    25 Muhammad Zaffwan bin Idris, "Reading on the Computer Screen : Does Font Type has Web Text Readability", "(International Education Studies)", 2013
    26 Muhammad Zaffwan bin Idris, "Representasi Kebudayaan Melayu Dalam Filem Animasi : Satu Pengamatan Melalui Analisa Visual", "(International Conference On Integrated Knowledge 2012)", 19/12/2012
    27 Muhammad Zaffwan bin Idris, "Research Through Art Making : Synergy or Blasphemy", "(International Conference On Integrated Knowledge 2012)", 19/12/2012
    28 Muhammad Zaffwan bin Idris, "Rhythmic Transitions : A Shift In Focused Higher-Level Action From Playing A Game To Using A Laptop", "(International Conference On Integrated Knowledge 2012)", 19/12/2012
    29 Muhammad Zaffwan bin Idris, "Sunset at Tanjung Dawai", "(Seni 3)", 2017
    30 Muhammad Zaffwan bin Idris, "Sunset at Tanjung Dawai", "(Seni 3)", 2017
    31 Muhammad Zaffwan bin Idris, "Swayed By The Logo And Name : Does University Branding Work?", "(Journal of Marketing for Higher Education)", 2014
    32 Muhammad Zaffwan bin Idris, "Swayed By The Logo And Name : Does University Branding Work?", "(Journal of Marketing for Higher Education)", 2015
    33 Muhammad Zaffwan bin Idris, "The Challenge For Malaysian Public Universities", "(Branding and International Recognition in Higher Education Marketing)", 02/04/2012
    34 Muhammad Zaffwan bin Idris, "Theoritical Framework And Development Motion ComicInstrument as Teaching Method For History Subject", "(International Journal of Academic Research in Business and Social Sciences)", 2016
    35 Muhammad Zaffwan bin Idris, "Touchdown", "(SENI 1)", 2016
    36 Muhammad Zaffwan bin Idris, "University Makeover : Does Branding Really Works", "(6th International Technology, Education and Development Conference)", 05/03/2012
    37 Muhammad Zaffwan bin Idris, "Visualzation : How Designer and Researchers Can Learn From Each Other", "(International Conference On Integrated Knowledge 2012)", 19/12/2012

    Recent Supervision
    PhD
    No Supervision
    1 Muhammad Fadhil Wong Bin Abdullah, , SUPERVISOR, (Rhythemic Transitions During Video Game Playing Session: A Case Study of Malaysian Digital Gamers), 26-03-2015 until 02-08-2016, (COMPLETED)
    2 Shahrel Nizar Bin Baharom, , CO-SUPERVISOR, (Player-Centric Emotional Design for Digital Games: An Empirical Exploration in Visual Aesthetics), 19-12-2013 until 20-09-2017, (COMPLETED)
    3 Muhammad Fadhil Wong Bin Abdullah, , CO-SUPERVISOR, (Rhythemic Transitions During Video Game Playing Session: A Case Study of Malaysian Digital Gamers), 03-07-2013 until 26-03-2015, (COMPLETED)
    Master
    No Supervision
    1 Mohd Firdhaus Hasraf Bin Hassan, (Mod A), SUPERVISOR, (Kebolehpasaran Graduan Program Reka Bentuk Grafik di IPTA dalam Industri), 26-09-2013 until 02-08-2016, (COMPLETED)
    2 Amjad Anas bin Abd Malek, (Mod B), SUPERVISOR, (Penerokaan Potensi Penceritaan Digital Terhadap Motivasi Pelajar Sekolah Rendah Luar Bandar dalam Pembelajaran Bahasa Inggeris ), 27-11-2012 until 14-04-2015, (COMPLETED)
    3 Rizuan bin Zainal, (Mod C), SUPERVISOR, (Kajian: Kebolehgunaan Perisian E-Portfolio Mahara Terhadap Sijil Modular Kebangsaan (SMK) Pra Produksi Animasi 3D dan 2D.), 18-12-2012 until 18-02-2014, (COMPLETED)
    4 Rizuan bin Zainal, (Mod C), SUPERVISOR, (Kajian: Kebolehgunaan Perisian E-Portfolio Mahara Terhadap Sijil Modular Kebangsaan (SMK) Pra Produksi Animasi 3D dan 2D.), 18-12-2012 until 18-02-2014, (COMPLETED)
    5 Mohd Ekram Al Hafis bin Hashim, (Mod B), SUPERVISOR, (Kesan Penggunaan Motion Comic Terhadap Prestasi Pelajar dalam Matapelajaran Sejarah), 27-11-2012 until 24-12-2014, (COMPLETED)

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